Methodology Methodology uncovers actionable insights PBRA’s proprietary ethnographic research   Relies on informal conversations as opposed to structured interviews Yields more candid information and deeper insights Aggressively probes and challenges subjects   Uncovering deep, honest insight is essential Distilling the learning into actionable insights is a critical step Supports more informed thinking to achieve market advantage and success Proprietary sourcebook of opinion leaders, influencers, movers and shakers Sources represent key stakeholder positions–critical for understanding the context Our sources do not participate in focus groups or interviews–they are too busy leading and managing! PBRA’s access is built upon relationships we’ve formed over the past several decades–from Capitol Hill and the C-suite to in-the-trenches clinicians