 |
Content analyses of competitor's CME
programs and specialty detailing messages - Determine the nature of preemptive claims
being used to thwart client's launch of a cardiovascular product |
|
Determine optimal out-of-office venue
(e.g., dinner meetings, dine-and-dash, symposium/CME at resort location, others)
for detailing three sub-specialties of internal medicine - Findings used for developing
launch marketing plan |
|
Methods of developing preferential
loyalty among patient advocacy groups for client's protease inhibitor |
|
Evaluation of alternative approaches
for enlisting dermatologists as advocates for a new oral contraceptive that confers
anti-acne benefits |
|
Approaches to cultivating advocates/speakers
among bone specialists who conducted clinical trials for a competitor's bisphosphonate |
