For trials in either Phase II, Phase III or in transition:
  – What are essential results?
  – How are they dealing with anticipated side effect?
  – What kind of patient population enrolled?
  – What is dosing protocol
  – Do they have trials arms for X, for Y and/or Z?
Going for indications or just clinical pharmacology mentions?


Will they add new sales force to promote product in question? If so, how will it relate to present sales force?
What is project launch year spend?
What initiatives with national accounts?
What is positioning platform? Target segments?
Themes for CME programs?

   
 
   

Dr. Daniel R. Hoffman
drhoffman@PBRAconsulting.com
(610) 942-7024

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