Dr. Hoffman has worked in the pharmaceutical
and healthcare industries for over twenty years. His experience in business research
includes formal marketing research (e.g., moderating focus groups, conducting individual
depth interviews), competitive intelligence, strategic planning and business development.
On the manufacturing side of healthcare, Dr. Hoffman has conducted product research
involving virtually every therapeutic category of pharmaceuticals. He also directed
numerous consulting engagements for manufacturers in several diagnostic areas as
well as hospital supplies and therapeutic devices. In recent years many of his assignments
have involved the analysis of licensing opportunities and preliminary due diligence
profiles of merger and acquisition candidates. Large proportions of these latter
engagements have been based in the E.U. and other international markets.
Since 1990 a growing proportion of Dr. Hoffman's clients has consisted of companies
on the provider and payer sides of healthcare. These include hospitals, group practices,
managed care organizations, PBMs and alternate site facilities.
Among the positions he held prior to joining PBRA, Dr. Hoffman worked for Booz-Allen&
Hamilton and, later, as a Manager of Marketing Research for Wyeth-Ayerst Pharmaceuticals.
From 1989 through 1991 he was also a visiting professor of marketing at St. Joseph's
University (Philadelphia).
Dr. Hoffman received his B.A. degree from the University of Michigan and M.A. and
Ph.D. degrees from the University of California in political sociology. |
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